Publishers give many reasons why they don’t want to pick up a particular book.

For example, sometimes the story itself works, but the timing just isn’t right for the publisher. 

And if that’s the case, you can’t do anything about it except start writing something...

When you’re absorbed in the task of writing a novel, it can be easy to forget that the whole point of what you’re trying to do is engage a reader and satisfy his or her expectations of your story.

But if you don’t know who your ideal reader is, how can you possibly write a story...